Watch David Bowie’s Japanese TV commercial for sake from 1980

For decades, American and British celebrities have appeared in television advertisements that air exclusively in foreign markets. Though popular opinion has swayed in recent years, there was a time when a star—especially from the film or music industry—was considered a has-been or a sell-out if seen in an ad. If nothing else, it was considered tacky behavior for an A-lister or a rock star. But there’s big money to be made in non-English speaking countries like Japan, and with contracts specifying the spot only air in that country, for many it’s too good of an…

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See on Scoop.itThe Asian Food Gazette.

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