When the film “Chef” (“American Chef” in Korean), about a head chef of a popular restaurant opening his own food truck, was released locally in January last year, it created a huge sensation. Viewers watched it more than once as they were inspired by the story and vicariously satisfied by the scrumptious Cuban sandwiches sold from the food truck. It stimulated people to go home and make the same Cuban sandwiches featured in the film. Some left the cinema mumbling maybe they should start a food truck like the protagonist Carl Casper did in the film.
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